Category: Mobile Marketing

Or as Google CEO Eric Schmidt said in his 2010 Mobile World Congress keynote address, “…The basic message is pretty simple… your phone is your alter ego, an extension of everything we do.”  His conclusion is a clear message to us as a marketing ...

2012 started much the way that 2011 ended– with a focus on mobile life. Communication service providers (CSPs), consumer electronic vendors, and network suppliers continue to fuel the obsession with connectivity through new devices, mobile broadband, and innovative ways for us to stay in touch. For those that attended any of the behemoth trad...

Another factor in the mobile boom in Spain is the Mobile World Congress, which is held in Barcelona every year. The event, organized by the mobile industry body GSM Association, is a global magnet for telecommunications and technology firms, and more ...

CAMPBELL, Calif.--(BUSINESS WIRE)--Market stats, revenue forecast, vendor rankings and analyst commentary on the service delivery platform market

On some devices, these codes can even generate SMS messages or interact with installed apps, without the need for a wi-fi or 3G/4G connections. QR codes are not new. Created in 1994 by Japanese corporation Denso-Wave, they have been widely used in Japan for over ... The explosion of mobile barcodes brings seemingly limitless opportunity to the restaurant industry. The following is only a sampling of how these 2D codes can be applied to your restaurant's marketing program.

BARCELONA, Spain--(EON: Enhanced Online News)--Today at the GSMA’s 2012 Mobile World Congress, Neustar, Inc., (NYSE: NSR), a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment, advertising and marketing industries, announced it is showcasing a full range of mobile cloud solutions at Mobile World Congress 2012, including its latest Neustar Intelligent Cloud Location service. In one demonstration, Neustar will show how financial insti

Mobile ad mediation provider inneractive prepared a neat infographic, illustrating the mobile advertising growth between two Mobile World Congress events. That’s from February 2011 to February 2012. Here’s what you should know: * Ad Clicks are up 711% * Ad Requests – up 698% * Ad Revenues – up 522% * Advertising Spend – up 464% * Platforms growth: iOS – 981%, Android – 759%, BlackBerry – 265%, and Nokia/Symbian – 423%. * Region wise, North America is up 983%, South America – 674%, Europe – 712%,

We’re still in the very beginning of 2012, which gives you time to take a look at your current marketing plan to see how you can incorporate mobile technology. Mobile technology isn’t limited to smartphones anymore; people are using tablets, iPads, Kindles, and more to access mobile sites and apps on a daily basis. Since every business owner is going to have a different budget, the key is finding the mobile marketing techniques that you can afford and that will fit the needs of your target audie

No matter what industry you’re in, your company can’t survive without technology. And these days, even non-technical employees know that technology goes way beyond desktop computers and networks. From smart phones and tablet computers to mobile apps and cloud-based technology, there’s a plethora of technological advancements to not only keep track of, but also to profit from. To stay competitive, your organization needs to anticipate the future technology trends that are shaping your business an

Date: February 21 - 23, 2012 Location: Shanghai, China Website: http://www.szwgroup.com/2012/mobile/ More Info: A 10% registration discount is on offer to MMA members. With recognition of Asia’s increasing significance in the global mobile ecosystem and the drivers for 4G/LTE, the theme of (MWA 2012) is: Share Ideas • Inspire Visions. Endorsed by MMA, UMTS Forum, MultiService Forum, and Wi-Fi Alliance, MWA 2012 will bring 30+ high level speakers and 150+ senior executives

Over the past 18-24 months, more and more companies have been hoping on the mobile barcode (e.g., QR Code, Microsoft Tag, SnapTag, Data Matrix, etc.) bandwagon, and have been doing so without fully understanding the technology behind the various code formats and how best to develop and implement an effective mobile barcode-based campaign. When operating in this manner, more often than not, the mobile barcode based advertisement or promotional campaign will result in a failed attempt to deliver f

Mobile Marketing Leader Shortlisted in the Most Sought After Awards Competition in the Global Communications Industry Mobile World Congress 2012 KIRKLAND, Wash.--(BUSINESS WIRE)--Hipcricket, the one-stop mobile marketing and advertising brand owned by Augme Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that it has been named a finalist in the GSM Association’s (GSMA) 17th Annual Global Mobile Awards. Hipcricket was selected as a finalist in the “Mobile Marketing & Advertising Agen

As expected, the arrival of Iliad's new low-cost rival Free Mobile in the French market has prompted existing operators to lower process, although they still fail to match Free's main offer. According to Reuters, Vivendi-owned SFR is cutting prices on several of its offers, while France Telecom's Orange has reduced prices of plans offered by Sosh, the brand aimed at a younger and more Internet-savvy audience. Bouygues Telecom also said it will cut prices next week. For example, starting in February Sosh will provide a new price plan at €9.90 per month, offering 120 minutes of calls, unlimited SMS and MMS messages, unlimited Internet access via 30,000 Orange W-iFi hotspots and unlimited access to Facebook and Twitter (to be introduced during February). A "special edition" plan costing €14.90 also provides Internet access with capped connection speeds after 1 GB of use, and includes tethering and VoIP services. However, Free Mobile's main offer of 3 GB of data, unlimited texts and calls for €19.99 a month remains unmatched, as operators focus on cutting prices on their budget options. Reuters also noted that Frederic Boulan, telecoms analyst at Nomura, questioned whether France's operators ...

Quick news from around the Web @FierceWireless: RT @JohnPaczkowski: AT&T's De La Vega: Shared Data Plans Still in the Works. Article | Follow@FierceWireless > Samsung tablets, Motorola Droids topped Verizon LTE announcements. Article > AT&T expanded its LTE portfolio, and announced its first Windows Phone LTE smartphones. Article > Sony Ericsson announced its new Xperia S, its new flagship smartphone and the first of its new Xperia NXT series. Post > Huawei said it plans CDMA/LTE phones for U.S. market in 2012. Article > Dish Network's Charles Ergen pressed the FCC to approve the company's proposed wireless network. Article > Nvidia highlighted the power-saving elements of its new Tegra 3 chipset. Article > Qualcomm will now provide its Snapdragon chipsets for smart TVs and digital media adapters. Article Mobile Content News > AT&T will offer two data plans for the PlayStation Vita when it launches Feb. 22. Article > Apple's iOS is narrowing the gap on Google's Android after its U.S. market share (by smartphone sales) increased from 26 percent in the third quarter of 2011 to 43 percent in October and November, according to new data published by research firm NPD Group. Article > Rich media mobile advertising ...

BOULDER, Colo.--(BUSINESS WIRE)--NeoMedia has partnered with The CauseWay Agency and the National Crime Prevention Council to combat the sale of pirate and counterfeited goods.